Why Men are Seeking Aesthetic Services more than Ever Before

Men’s aesthetic services have rapidly expanded beyond just haircuts and basic grooming. Today, many men are turning to both non-invasive and surgical cosmetic procedures to enhance their appearance, boost confidence, and maintain a youthful, refreshed look.
Popular Aesthetic Services for Men
- Injectables
- Botox ("Brotox"): Reduces wrinkles, especially forehead lines, crow’s feet, and frown lines. Also used to reduce sweating (hyperhidrosis).
- Dermal Fillers: Used to define the jawline, reduce under-eye hollows, and restore volume in cheeks or temples.
- Kybella: Injectable that dissolves fat under the chin (double chin treatment).
- Facial Treatments
- Chemical Peels: Improve skin tone, texture, and acne scarring.
- Microneedling: Stimulates collagen production, often combined with PRP (“vampire facial”) to improve skin health and firmness.
- Laser Treatments: For pigmentation, sun damage, redness, and facial rejuvenation.
- HydraFacial: Deep cleans, exfoliates, and hydrates the skin in a non-invasive, painless way.
- Body Contouring
- CoolSculpting: Non-surgical fat reduction using controlled cooling to target stubborn areas (e.g., abdomen, flanks).
- Emsculpt: Builds muscle and burns fat using electromagnetic energy—popular for abs and glutes.
- Liposuction (Surgical): Still popular for stubborn fat areas with more dramatic results.
- Hair Restoration
- PRP Therapy for Hair Loss: Platelet-rich plasma injections to stimulate hair growth.
- Hair Transplants: Advanced techniques like FUE (Follicular Unit Extraction) are less invasive and leave minimal scarring.
- Laser Hair Therapy: Low-level lasers used to improve scalp health and stimulate follicles.
- Skin Rejuvenation & Maintenance
- Laser Hair Removal: Permanent reduction of unwanted body or facial hair.
- Skin Tightening: Devices like Ultherapy (ultrasound) or RF (radiofrequency) stimulate collagen.
- Acne & Scar Treatments: Lasers, microneedling, and resurfacing techniques target breakouts and scarring.
There has been a definite rise in male grooming and wellness culture. The normalization of self-care routines makes aesthetic services feel like a natural extension of skincare and grooming. Aesthetic procedures are increasingly seen as part of a broader wellness lifestyle, alongside fitness, mental health, and diet. Men can now easily research procedures, read reviews, and access consultations online, making the process less intimidating. There's also the realization that doing small procedures makes one more confident socially and professionally.
At Athen's Vein & Aesthetics, we emphasize the importance of individualized treatment plans, tailoring our services to meet the distinct needs and concerns of each patient. We are here to improve your health and appearance with leading-edge aesthetic services and staffed with skilled professionals. So, why wait? Call us at 706-850-3444 and schedule your consultation today!






