Why Men are Seeking Aesthetic Services more than Ever Before

Many people reach a point where diet and exercise bring them close to their goals — but stubborn pockets of fat remain, or muscle definition is hard to achieve in certain areas. That gap is where non‑invasive body contouring and toning technologies like truSculpt and truFlex come in.Together, they’re sometimes marketed under the “truBody” umbrella (i.e. truSculpt + truFlex) to offer a more holistic approach: reduce fat and improve muscle tone. Let’s break down each one. What Is truSculpt? Basic Idea & Technology truSculpt is a non‑invasive fat-reduction / body contouring technology that uses monopolar radiofrequency (RF) energy to heat the deeper fat (adipose) tissue under the skin. The heat causes fat cell damage (apoptosis or cell death), and over time the body naturally clears out the destroyed fat cells. Because it’s heat-based, there’s also a potential secondary effect of skin tightening (via collagen contraction and remodeling) in the treated areas. What to Expect (Treatment Experience, Timing, Results) Each treatment zone (e.g. abdomen, flanks and more) may take ~ 15 minutes (treatment time) per area in many cases. Because it's non-invasive, there is little to no downtime — you can typically resume normal activities right away. The feeling is often described as warm or akin to a “hot stone massage” rather than painful. Results are gradual: it may take weeks to see visible change as your body metabolizes the fat. Some sources say full results may take up to 12 weeks. One often-cited benchmark is an average ~24% reduction in fat thickness in a treated area after one session (though individual results vary). Pros & Limitations Pros: Non-surgical, no incisions, no general anesthesia Minimal downtime Usable on many body types / skin types (less limited by BMI or skin tone) Also offers some skin tightening benefit in many cases Limitations / Risks / Things to Be Aware Of: It’s not a “weight-loss” procedure — rather, it’s for targeted contouring of small to moderate fat pockets. Results vary — some people report great results, others see minimal change. There have been reports of adverse effects (e.g. burns) when the equipment or procedure is misused. Cost can be high, especially if multiple sessions or large areas are involved Because the body can still gain fat elsewhere, maintaining results requires a healthy lifestyle Who's a Good Candidate? Ideal candidates are those who: Are already near their target weight Have localized, stubborn pockets of fat resistant to diet & exercise Have realistic expectations (i.e. expecting improvement, not perfection) Are in overall good health and have no contraindications (e.g. certain medical implants, uncontrolled medical conditions, pregnancy) — a medical consultation is necessary before treatment People with very large volumes of fat or loose, saggy skin may get better results with more aggressive surgical or semi-surgical options, or combination therapies. What Is truFlex? While truSculpt focuses on fat removal, truFlex is designed for muscle sculpting, toning, and strengthening . Think of it as an “exercise substitute” for specific muscle groups, delivered non‑invasively. How It Works truFlex uses Multi‑Directional Stimulation (MDS) — electrical stimulation that triggers muscle contractions in multiple directions/fibers. It delivers thousands of contractions in a session — for example, a single 15‑minute session delivers the equivalent of up to ~ 54,000 “crunches” (depending on settings) The device has multiple modes or patterns to vary stimulation (tone, sculpt, build, etc.), customizing to individual fitness levels and goals. Over multiple sessions, studies or claims suggest it may increase muscle mass (some sources suggest up to ~ 30% increase) in treated areas.) What to Expect Each session is short — often ~ 15 minutes for a given area. No downtime — you can go about your day immediately afterward. You may begin to feel improvements (tone, firmness, strength) after a few sessions; visible changes usually take time as muscles adapt. Because it's non-invasive, discomfort is typically manageable or mild. Pros & Limitations Pros: Non-surgical, no recovery needed Complements fat reduction approaches (i.e. you can contour fat and build muscle) Great for areas that are otherwise hard to target (e.g. deep abdominals, glutes) Customizable intensity and modes for different fitness levels Limitations / Things to Watch For: It’s not a substitute for full-body exercise or cardiovascular health Gains will plateau if overused or not maintained Results could be modest depending on your baseline muscle mass and adherence Effectiveness depends heavily on consistency and integrating with healthy lifestyle Cost can accumulate over multiple sessions Combining truSculpt + truFlex: “truBody” Strategy Rather than choosing one or the other, many practices and providers offer combined protocols (fat + muscle) to maximize aesthetic outcomes. truSculpt removes fat so muscle definition is revealed more clearly truFlex tones and builds the muscles, improving shape and firmness Together, they can deliver a more complete contouring result Why Combine? How a combined treatment might look: Use truSculpt first to reduce fat in your target zones Follow up with truFlex sessions to tone the underlying muscles *Treatment can be combined on same day 3. truFlex - Maintenance treatments at least 1 once monthly after the baseline muscle is built truSculpt - periodically as needed, no sooner than 8-12 weeks apart. 4. Support it all with diet, exercise, hydration, and skin care Be aware that scheduling, device availability, and cost can vary. The provider may offer package discounts for combining the two. Things to Consider / Cautions & Questions to Ask Always ensure the provider is experienced and licensed Ask about safety protocols, calibration, and how to avoid adverse reactions Understand upfront costs, how many sessions are expected, and what maintenance looks like Realistic expectations — ask to see before/after photos, and talk to past patients or reviews Understand contraindications (e.g. pacemakers, certain implants, pregnancy, certain medical conditions) Recognize that body contouring is not a substitute for weight loss or improving overall health truSculpt and truFlex represent a modern, non-invasive pairing: fat sculpting (via radiofrequency) + muscle toning (via electrical stimulation). When used thoughtfully (and combined with a healthy lifestyle), they can help people cross that stubborn aesthetic threshold between “almost there” and “defined and sculpted.” To learn more contact Athens Vein & Aesthetics at 706-850-3444 . O ur team will create a personalized aesthetic plan just for you.

If you've ever dreamed of having ultra-smooth, glowing skin that looks flawless with or without makeup, dermaplaning might just be your new skincare obsession. This trending exfoliation technique has taken the beauty world by storm—and for good reason. But what exactly is dermaplaning, and is it right for you? Let’s break it down. What Is Dermaplaning? Dermaplaning is a non-invasive cosmetic procedure that involves gently scraping the surface of the skin with a sterile surgical blade to remove dead skin cells and fine vellus hair (a.k.a. peach fuzz). The process may sound intimidating, but it's actually painless and highly effective when done by a trained professional. Think of it as an advanced form of exfoliation that leaves your skin ultra-smooth, radiant, and more receptive to skincare products. How Does Dermaplaning Work? A licensed medical aesthetician or dermatologist uses a scalpel-like blade to manually exfoliate the top layer of skin. This process: Removes dull, dead skin cells Eliminates peach fuzz Smooths skin texture Promotes cell turnover Helps makeup apply more evenly The entire procedure usually takes about 30–45 minutes , and there's no downtime —you can return to your regular activities immediately after. Benefits of Dermaplaning Smoother Skin Texture The removal of dead skin and fine hair instantly leaves your face feeling incredibly soft and smooth. Brighter Complexion By getting rid of the top layer of dull skin, dermaplaning reveals a brighter, fresher complexion underneath. Better Product Absorption Serums and moisturizers penetrate deeper and work more effectively on freshly exfoliated skin. Flawless Makeup Application Say goodbye to cakey foundation! Makeup glides on effortlessly after dermaplaning. Photo-Ready Skin Without peach fuzz or dry patches, your skin looks smoother and more even in photos and under lights. Is Dermaplaning Safe? For most people, yes— dermaplaning is safe and effective , especially when performed by a trained professional. However, it may not be ideal if you have: Active acne or cystic breakouts Rosacea or highly sensitive skin A history of excessive skin irritation If you're unsure, consult a licensed medical esthetician or dermatologist to determine whether dermaplaning is right for your skin type. DIY vs. Professional Dermaplaning While there are plenty of at-home dermaplaning tools on the market, professional treatments offer: Safer technique (less risk of nicks or irritation) Higher-grade tools More dramatic and longer-lasting results If you do try it at home, be sure to follow hygiene and safety instructions carefully to avoid damaging your skin. How Often Should You Get Dermaplaning? Most professionals recommend getting dermaplaning done every 3 to 4 weeks , which aligns with your skin’s natural cell turnover cycle. Ready to Try Dermaplaning? Whether you're prepping for a big event or just want to elevate your skincare routine, dermaplaning is a simple yet powerful way to achieve radiant, smooth, and photo-ready skin. It’s one of those “why didn’t I try this sooner?” treatments that can make a real difference. Always choose a licensed and experienced professional to ensure the best (and safest) results. Your skin deserves it! So, why wait? Contact Athens Vein & Aesthetics today at 706-850-3444 . O ur team will evaluate your skin during a consultation to ensure dermaplaning is right for you!

Sclerotherapy can be both cosmetic and medical , depending on the reason it's being performed. Cosmetic Reasons Most commonly, sclerotherapy is used to treat: Spider veins (small, superficial veins) Small varicose veins In these cases, the main goal is to improve appearance — especially on the legs. Patients often seek this treatment because they don’t like how the veins look. Medical Reasons However, there can also be legitimate medical concerns , especially with larger varicose veins. These veins can be caused by venous insufficiency , which can lead to: Leg pain or cramping Swelling Itching or burning sensations Heaviness or fatigue in the legs Skin changes or ulcers In medical cases, there are multiple (in office) treatment options used to address the underlying vein disease. If left untreated, venous insufficiency can worsen over time. Why a Vascular Office Can Be Important Having sclerotherapy done in a vascular office can be very important depending on your specific condition and health history. Here's a breakdown of when and why it matters: - Expertise in Vein Disease Vascular specialists are trained to diagnose and treat underlying vein conditions like chronic venous insufficiency , not just the cosmetic appearance of varicose or spider veins. They use tools like ultrasound to check for deeper vein problems before treating surface veins. - Comprehensive Evaluation A good vascular office will assess why you're getting spider or varicose veins—not just treat them symptomatically. Treating surface veins without addressing deeper issues can lead to recurrence or worsening of symptoms. - Advanced Techniques and Equipment Vascular offices often use ultrasound-guided sclerotherapy , which is more accurate and safer for treating deeper or larger veins. They're better equipped to handle complications like allergic reactions, blood clots, or skin ulcerations. - Insurance Coverage If your vein issues are medically necessary (not just cosmetic), a vascular office is more likely to help you navigate insurance approval for procedures like sclerotherapy, vein ablation, or phlebectomy. At Athens Vein & Aesthetics we treat the underlying cause of vein disease rather than simply addressing the symptoms, this way you are assured the best results. So, why wait? Give Athen's Vein & Aesthetics a call at 706-850-3444 and schedule a consultation with a professional team, comprising board-certified specialists and experienced aesthetic practitioners.

truSculpt is a non-invasive body contouring treatment that uses radiofrequency (RF) energy to heat and destroy fat cells beneath the skin. It's designed to reduce stubborn fat pockets and improve skin tightness in areas like the abdomen, thighs, flanks, under the chin, and upper arms. How truSculpt Works: The device delivers monopolar RF energy deep into the tissue. This heat damages fat cells, which are then naturally eliminated by the body over time. Each session lasts about 15–60 minutes , depending on the treatment area. It typically requires 1 to 3 sessions , spaced several weeks apart. Results gradually appear over 6 to 12 weeks . truSculpt is not necessarily right for everyone? Those considered to be good candidates are people with mild to moderate fat that resists diet and exercise, those looking for a non-surgical, no-downtime option, individuals near their ideal body weight (not for major weight loss) and people with good skin elasticity. Those considered not to be a good candidate are people who are obese or looking for a weight loss solution, those with metal implants, pacemakers, or defibrillators, individuals with certain skin conditions or pregnant women, and people expecting dramatic sculpting like with liposuction. If truSculpt is right for you then you should be made aware of the pros and cons: Pros: Non-invasive and relatively comfortable No downtime Can be used on multiple body areas Cons: Results vary and take time May require multiple sessions Not a substitute for healthy lifestyle or weight loss truSculpt is right for you if you're close to your goal weight but want to target specific areas of fat or tighten loose skin. It's always best to consult a certified provider who can evaluate your health, skin, and goals to determine if it’s a match. Call Athens Vein & Aesthetics at 706-850-3444 to see if truSculpt is right for you and take the first step towards achieving your desired shape today.

Botox (Botulinum toxin) is a popular cosmetic and medical treatment that temporarily relaxes specific muscles. Here’s a breakdown to help you decide if it’s right for you: Benefits of Botox: Cosmetic: Smooths dynamic wrinkles (caused by facial movement), especially: Forehead lines Crow’s feet (around eyes) Frown lines (between eyebrows) Prevents deepening of existing lines if used early Can subtly lift brows or soften jawlines Medical: Reduces chronic migraines Treats excessive sweating (hyperhidrosis) Manages muscle spasticity (e.g., in cerebral palsy) Helps with TMJ pain and teeth grinding May reduce symptoms of overactive bladder How Long Does It Last? Typical duration: 3 to 4 months Some people see results up to 6 months, especially with regular treatments Effects begin within 3–5 days , full results in 1–2 weeks Does It Hurt? Most people describe it as mild discomfort , like a small pinch Fine needles are used, and sessions are quick (10–15 minutes) Numbing cream or ice can reduce sensitivity Minor bruising or swelling can occur but usually resolves quickly Is It Right for You? Consider Botox if: You have visible dynamic wrinkles you'd like softened You’re open to temporary, non-surgical results You’re in good general health (no neurological or muscle conditions) You have realistic expectations (Botox smooths but doesn’t "freeze" if done correctly) Avoid or discuss with a doctor if: You're pregnant or breastfeeding You have certain neuromuscular disorders You’ve had allergic reactions to botulinum toxin in the past Book your appointment today with Athens Vein & Aesthetics and take your first step towards achieving youthful-looking skin. Don’t wait! Call us today at 706-850-3444 !

Hear directly from real patients as they share their experiences with Athens, GA’s trusted vein and aesthetic specialists. From life-changing vein treatments to confidence-boosting aesthetic procedures, this video highlights the compassionate care and expert results that set the practice apart. Ready to feel your best? Book your consultation today!

In this video, a male patient shares his experience with vein treatments at Athens Vein & Aesthetics. Hear how the trusted care he received made a lasting difference in his health and confidence.

Discover real results from a real patient at Athens' top vein and aesthetic clinic. In this video, she shares her personal journey with vein and aesthetic treatments—from why she chose the clinic to how the procedures improved her confidence and well-being. Watch to hear her honest testimonial and see the difference expert care can make.

In this video, a real Botox patient from Athens, GA shares her experience and results.